Take your brand to the next level with these top 7 Logo design Tips.
Logos are very important, whether you’re just starting out or you need a refresher logo we have some hot tips that will help you take your brand to the next level. Logos are a must for any business and is the foundation of any good branding. At a glimpse you want your logo to explain what you do, who you are and how you do it. Your logo will appear on all marketing materials, presentation decks, social media platforms, business cards and more. The team at Final Stage Media have put together a list of the top 8 Tips and Tricks to help get you started on your branding journey today.
To start, a great logo should be:
· Work well with sizing
· Reflect your brands personality
What is my brand's personality?
Your brand's personality or brands vibe is how you want your brand to make people feel. Your brand's vibe should be consistent across your logo and content moving forward, this creates unity and an image of strength to the consumer, ultimately making your brand trustworthy.
For example, brand personalities can feel like this; party planner; we want them to feel organised and fun, yoga instructors; calm and knowledgeable, and law firms; trustworthy and respectable.
Find your brands personality first, this will help to develop your logo so much easier. To start we recommend writing down 4-5 words that encompass your brand's personality (vibe) and the feel you want to capture. Here are some examples of popular adjectives;
Top 7 Logo Design Tips and Tricks
· A picture is worth one thousand words.
· Empty space keeps your logo clean.
· Colour is key for great design.
· Be literal with your logo design.
· Don’t be afraid to tweak the wheel.
· Be authoritative with your logo.
· Use shapes.
A picture is worth 1000 words. Remember a logo is a visual representation of your brand. You can show people your product or service by using simple icons to communicate who you are and what you do. Visual puns are a popular logo design option.
Empty Space Keeps your Logo Clean. Coco Chanel once said, “Before you leave the house, look in the mirror and take one thing off”. The same thing applies to design. You want to ensure people can read your logo from a distance or when presented really small.
Colour is key for great design. Your colour selection can deliver certain feelings and emotions, for example, have you ever noticed most major, successful fast food outlets logo and branding features the colour red, yellow, white? KFC, Mc Donald’s, Hungry Jacks, Red Rooster, etc. These colours represent excitement, strength, happiness, warmth and hunger in our brains subconsciously.
Monochromatic designs are also very popular and don’t always mean black and white. Monochromatic can also mean using various shades of the same colour.
Be Literal with your logo design. Your business Moonta Coffee? Have you considered a aerial view of the coffee and cup and wording inside a inside a box for your design? Sometimes it can be as simple as that!
Don’t be afraid to tweak the wheel. Pepsi is a well-known brand and has been around for over 120 years. The logo we know for Pepsi today is not the same logo Pepsi started in 1898. Over time the brand made gradual brand design tweaks, always building on the brand personality. As drastic change would be confusing for customers and can lose consumer confidence.
Be authoritative with your logo. When designing your logo ask yourself: if I saw this logo for the first time, would I trust this company? Create a logo that is both literal and respectable. Serif fonts and muted colours are key here.
Use Shapes. Shapes are a really wonderful way to make your logo stand out. They also help with branding as boxed logos work well digitally as well as on merchandise, stationery and display centres.