3 Ways You Can Boost Your Websites SEO.
Search Engine Optimisation, commonly known as SEO is the process of developing the quality and quantity of website traffic to your website from search engines. SEO is referred to primarily as organic or natural traffic results, instead of direct traffic and paid traffic.
Unpaid traffic can originate from various kinds of searches including, word search, image search and video searches. SEO is carried out because a website will receive more visitors from a search engine when websites rank higher on the search engine results page.
These visitors can then potentially be transformed into customers and customers.
1. Boost your websites SEO with Cross-Linking & Backlinking.
You can improve the visibility of your page on leading search engines by cross-linking internal pages of the same website and provide links to important pages to increase your website's prominence. Backlinking is where another website links to your website, this can be classed as a ‘vote of confidence from one site to another, giving your website more value and presence. The vote of confidence from other sites to yours via a backlinking shows search engines that others vouch for your content.
Each website offers a DA, Domain Authority which is one of the most important metrics when it comes to websites. The higher the websites DA the higher the value of the backlink. A good benchmark is a DA of 50 for backlinks to start, in many cases, some people pay thousands of dollars to get a single DA 80 + backlink.
Here is a list of 10 free and easy to get backlinks in Australia with DA’s of 50 +
DA67 - http://www.truelocal.com.au/
DA64 - http://www.yelp.com.au/
DA64 - http://www.dlook.com.au/
DA64 - http://www.womo.com.au/
DA62 - http://www.brownbook.net/
DA60 - http://www.hotfrog.com.au/
DA57 - http://aussieweb.com.au/
2. Boost your websites SEO with Writing Content.
Writing unique content relevant to your website improves your visibility on search engines and can increase your websites indexes when crawled by search engine spiders. The more relevant information you provide in your content including your frequently searched keywords and keyword phrases will increase traffic. The more relevance your content has the more weight it will give your website when indexing on search engines. Be aware, if your content is not unique and plagiarised, search engines will punish your website and minimise the visibility of your pages.
3. Boost your websites SEO by Using Keywords.
From the very beginning of your business, it is important to ensure you are undertaking the correct amount of research. Know your competitors, know your keywords and know your industry. Include in your content writing frequently used keywords and keyword phrases, also be sure to add your keywords to your webpage’s metadata, both title tags and meta descriptions along with including them in your alt tags on imagery. By doing so will improve the relevancy of your websites search listing, in turn increasing traffic and exposure to potential clients/customers.